Changing the investment narrative
Working in partnership with Ipsos and supported by the Sorenson Impact Foundation and Friends Provident Foundation, this work aims to:
- understand and overcome the barriers preventing mainstream investors from incorporating sustainability and impact considerations into their investment decisions;
- understand how investors see their role in economic systems and their potential to create systemic change.
Building on these insights, we are developing models for change and practical tools needed to champion impact investing with investors who are not yet convinced. We are also exploring new narratives about investment’s role in the economy more broadly and develop and test those with key audiences.
The challenge and opportunity
Despite growing recognition of climate change and social inequality as urgent challenges, many capital market actors have yet to fully integrate sustainability and impact considerations into their investment processes. However, significant momentum exists for change:
- 80% of consumers want their investments to deliver positive impact alongside financial returns
- Sustainable investments currently represent 36% of global professionally managed assets ($35.3 trillion)
- The global impact investing market has reached $1.6 trillion
- Increasing regulatory and policy support for sustainable investment approaches
Project objective
- Equip impact and sustainability advocates with effective tools and strategies to engage sceptics and work with them to understand their role in economic systems and their potential to create change
- Strategically communicate refined messages across the investment community to drive widespread adoption of impactful investment practices
- Transform perceptions around sustainability and impact investing practices
Advisory Group
We have brought together an independent Advisory Group of senior investment, legal and communications professionals who are providing strategic and practical guidance on the work and contribute to its wider evolution.
Cat Ommanney
Director at Communications at SEC Newgate
Read bio here
Damien Lardoux
Head of Impact Investing at EQ Investors
Read bio here
Natasha Burrows
Director at Brunswick Group
Read bio here
Paris Jordan, CFA
Head of Responsible Investing at Charles Stanley and the Co-Founder of Virtuvest: the responsible investor network.
Read bio here
